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March 22 is World Water Day

Posted on in Information Sources by True Natural

Tuesday March 22nd is World Water Day, a day set aside by the UN to focus attention on the importance of fresh water. Many of the chemicals found in our personal care products end up in our water supply with the potential to negatively impact plants, animals, and ourselves.

Oeko-Test Magazine

Posted on in Information Sources by True Natural

You may have seen Oeko-Test awards scattered about on our Website and wondered what all the fuss was about. This article is to share with you what is behind these prestigious ratings, and why we are so extremely proud to be the recipients of them! No matter where you purchase your skincare products, if you see a “Very Good” rating from Oeko-Test, you can be assured that you’ve found the safest products for both you and the environment - the best of the best!

Oeko-Test Magazine was started by a few journalists in 1985. It evaluates and ranks various consumer products for its effect on health & environment, helping stores and manufacturers to improve their products. It is similar to Consumer Reports in the US, but with a much stronger emphasis on consumer safety and health...

Think Pink, But Go Green!

Posted on in Ingredient Facts by janet kelly

October is here, and for some, that means falling leaves, pumpkin spice lattes, football, and pink ribbons -- pink ribbons everywhere. Our awareness of breast cancer has come a long way since a pharmaceutical company started Breast Cancer Awareness Month back in 1985, but the fact remains that despite the billions of dollars that have been spent on the cause, we’re apparently no closer to the cure than we were before. It’s as if we’re more aware of “breast cancer awareness” than the disease itself.

Most of the research for “the cure” still focuses on the same treatments that are not curing cancer; i.e., chemo, drugs, and radiation. The fact remains that the number of deaths per year from breast cancer has remained around 40,000 for the past two decades, and according to breastcancer.org, one in eight women will develop invasive breast cancer in her lifetime. Awareness doesn’t seem to be changing the numbers.

Some of the money raised goes into promoting mammograms in an effort to find cancer early enough before it has spread. Unfortunately, 90-96% of women who now have metastatic breast cancer were indeed diagnosed at an early stage, so that doesn’t seem to be working either (as important as mammograms are). I can’t help but wonder where we’d be today if all the money that has gone into awareness and marketing went into figuring out what causes breast cancer in the first place and how we can prevent it.

To BB or Not to BB - That is the Question!

Posted on in Thoughts on Makeup by True Natural

Lavera has now introduced their amazing new CC Cream, and we are excited to introduce it to you!

From the runways in Milan to your favorite neighborhood coffeehouse, Fall 2015 is all about seeing fresh looking skin. One of the best ways to achieve this look (besides drinking lots of water, getting plenty of sleep, and all that good stuff!) is by using BB and CC creams.

Skin Cancer Myths & Facts

Posted on in Skin & Hair Care Solutions by True Natural

Millions of Americans will be diagnosed with skin cancer annually and over 80,000 diagnoses will be melanoma, skin cancer’s deadliest form.

Here are some common misperceptions and the real facts to dispell them:

Myth — It is impossible to get skin cancer in an area of the body that has never been exposed to the sun.

Fact — Sun exposure is a risk factor for developing skin cancer, these cancers can develop anywhere on the body regardless of direct sun exposure.

Why Choose Natural vs. Conventional Makeup?

Posted on in Thoughts on Makeup by True Natural

What we eat effects our health. But many of us are not aware that what we put onto our skin also affects our long term well-being. Studies have should than our skin absorbs up to 60% of what is applied to its surface. Highly sensitive mucous membranes absorb eye makeup. While there is some controversy over the number of pounds of lipstick the average woman consumers in her lifetime, the fact is that lipstick, lip gloss and lip balms are consumed.

According to the Environmental Working Group, most of the over ten thousand ingredients used in personal care products on the market today have not been evaluated for safety. Even more disturbing, U.S. researchers have found that one in eight ingredients used in personal care products are industrial chemicals (including carcinogens, pesticides and reproductive pollutants). Given that these ingredients are not just staying on our skin but entering into our blood stream, these startling facts and findings make one thing clear: being mindful of the ingredients in our makeup is a must.

Breast Cancer Awareness Month

Posted on in News & Press by True Natural
Here at Lavera / True Natural, we recognize October - Breast Cancer Awareness Month - as a time to support our friends and loved ones who have been affected by this terrible disease, and, as a company, to re-commit to our mission to provide safe, natural products.

Lavera Self Tanner Featured in Elle Magazine - 2013 Green Stars Winner

Posted on in News & Press by Marisa Syhlman

All natural beauty and body products have come so far in providing women, and men, with quality and chemical free alternatives. ELLE recognizes the advancements in the natural beauty industry showcasing the best of the best. Not only did we have our True Natural Caribbean Coconut Sunscreen featured, but the Lavera Self Tanning Lotion was recognized as well!

ELLE Magazine Green Star Winners

Posted on in News & Press by Marisa Syhlman

Our Sunscreens and Self Tanners were recently featured in Elle Magazine's 2013 Green Stars where "15 experts share their natural selections for ELLE's seventh annual ranking of the best of green beauty.

Makeup for Multiple Chemical Sensitivity

Posted on in Ingredient Facts by Marisa Syhlman
Makeup for Multiple Chemical Sensitivity

Multiple Chemical Sensitivity (MCS) has been linked to the prevalence of toxic synthetic ingredients in our daily lives, including our makeup products. There are steps you can take to minimize its effects and lower your risk of developing MCS.

Choosing makeup for multiple chemical sensitivity is an effective and important step.

What is MCS? There is sensitive skin, and then there is skin with multiple chemical sensitivity. Two very different conditions. Sensitive skin is a skin type that is irritated by certain ingredients, chemical or natural. MCS is a severe sensitivity to a variety of pollutants – Volatile Organic Compounds (VOCs), solvents, synthetic fragrance, and petro-chemicals – and can occur in any skin type.

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