Lavera - Celebrating 25 Years Benecos Natural Beauty

For Immediate Release
Lavera / True Natural
Uli Jacob / Victor Tang
425.284.6266 x709
press@truenatural.com


Protect and Color the Way Nature Intended


Introducing the Sun Protection and Self-Tanning Collection by Lavera

Lavera, Europe’s premiere organic brand, now offers a complete collection of 100% mineral based sun protection collection as well as after-sun care and sunless tanning lotions. The sun protection collection provides instantaneous, broad-spectrum protection and uses only titanium oxide as the active ingredient which builds a physical protection layer on the skin and reflects the sun light without transforming into a toxic compound. The waterproof formulas are biodegradable, vegan and include ingredients such as evening primrose oil, Jojoba and calendula to nourish and hydrate the most sensitive of skins.

For a refreshing and soothing feeling on sun-exposed skin or the safest way to tan, try the Lavera after-sun care and sunless tanning lotions. Key ingredients like Vitamins E and C, Jojoba and Aloe Vera provide the additional benefits of deep hydration and nourishment.

Lavera Anti-Aging Sun Screen SPF 20 for Face is developed for the delicate facial skin and packed with organic plant oils and Shea Butter to intensively moisturize and protect. Extracts of witch hazel and liquorice help soothe redness and irritation while hyaluronic acid and Aloe Vera gel deeply hydrate. Caffeine extract stimulates the skin’s micro circulation, boosting blood flow, while butcher’s broom is included to help strengthen and firm. Organic, cold pressed Sunflower Oil is a potent source of vitamin E, beta-carotene, and unsaturated fatty acids, offering skin a high level of protection and care. This light fluid does not contain any PEG emulsifiers or PABA, which can irritate sun exposed skin. Price: $25.65 / 1.6 oz.

Lavera Sun Block SPF 40 Neutral is Fragrance free with a very high sun factor protection for the face and body and is even suitable for those with allergies and extremely sensitive skin conditions such as dermatitis and eczema. The rich, creamy formula allows an easy application and creates an effective, almost invisible barrier against UVA, B and C rays. Organic evening primrose oil to nourishes skin while licorice root extract strengthens and soothes. Price: $22.50 / 1.6 oz.

Lavera Sun Screen SPF 30 Sun Screen for Babies & Children is pediatrician recommended and created especially for the tender skin of babies and children. This creamy lotion provides effective UVA, B and C protection while gently nourishing and soothing the skin with extracts of organic peach, apricot kernel oil and calendula. Price: $25.50 / 4.1 oz.

Lavera Sun Screen SPF 30 Sun Spray for Babies & Children is pediatrician recommended and developed with the tender skin of babies and children in mind. This light, fluid formula is easy to apply and provides instant and effective UVA, B and C protection while organic evening primrose oil strengthen and nourish. The Fragrance free formula is safe for those with allergies and extremely sensitive skin conditions such as dermatitis and eczema. Price: $33.00 / 6.6 oz.

Lavera After Sun Lotion is a cooling, refreshing lotion that gives skin optimum after sun care. Ingredients like Jojoba and vitamin E moisturize and nourish, helping to prevent fine lines and re-strengthen skin after a day in the sun. Price: $16.00 / 5 oz.

Lavera Silk Shimmer Lotion provides care for sun-sore skin and enhances your tan at the same time! The soothing blend of organic almond and vitamin E helps rehydrate and gently nourish skin after sun bathing, while the subtle golden shimmer subtly accents your tan. Perfect for a pretty evening look. Price: $18.00 / 5 oz.

Lavera Sunless Self Tanning Lotion provides a safe, natural looking tan without sun exposure! Organic soy extracts are the active ingredient and are combined with extracts of sugar to deliver a smooth, foolproof application and a natural, even result on face and body. Organic jojoba oil, calendula, Aloe Vera, and rose water offer moisturizing benefits and leave skin feeling refreshed. Price: $27.50 / 5 oz.

Lavera Faces Summer Glow Sunless Tan for the Face uses only pure, natural ingredients to deliver a streak-free, sun-kissed glow. The slightly lower dose of the active soy extracts than in SunLess Self-Tanning Lotion makes it easy to avoid streaks and allows for the color to be built up gradually within 4-5 days. Extracts of organic calendula, peach, kiwi, apricot and papaya nourish skin while vitamins E and C offer anti-oxidant protection against environmental damage. Price: $22.99 / 1 oz.

WHERE TO FIND: www.lavera.com

About Lavera: Since its founding in 1987, Lavera brand grown to include more than 300 natural and organic skincare products. Lavera health and beauty products are currently sold in more than 24,000 locations in 25 different countries. The natural skincare market leader in Europe, Lavera celebrates its 25 year anniversary this year! Lavera was awarded the title of "Greenest Beauty Brand" for the second consecutive year by the prestigious OEKO-Test magazine in Germany, beating out 32 other companies. Headquartered in Kirkland, Washington, the North American Division was formed in the late 1990s. For more information on Lavera, please visit www.lavera.com.

FOR MORE INFORMATION, IMAGES OR SAMPLES:
Ulrike Jacob/Natalie Sherman True Nature Group 425.284.6266 x709

Lavera / True Natural

13611 NE 126th PL #200, Kirkland WA 98034
Tel: 877-515-8783   Email: press@truenatural.com
Website: www.loveTrueNatural.com

Made by Nature, Made to Work!