Lavera - Celebrating 25 Years Benecos Natural Beauty

For Immediate Release
Lavera / True Natural
Uli Jacob / Victor Tang
425.284.6266 x709
press@truenatural.com


Quench Hair with Juicy Mango Infused Formulas


THINK: Antioxidant-rich protection and replenishment for summer-challenged hair.

WHAT IT IS: Nurturing natural hair care. After a summer of exposure to the elements, parched hair requires a hydration infusion. Replenish moisture-depleted hair naturally with the Lavera Mango hair collection, formulated with rich organic oils and butters to restore hair to a healthy, radiant state and leave it smelling of fresh, juicy mangos. Developed specifically to care for color-treated hair, Lavera’s Mango Shampoo, Conditioner and Repair Treatment also provide gentle cleansing and ultra-conditioning for stressed summer strands.

At Lavera, natural ingredients aren’t add-ons to fundamentally synthetic products—every product employs pure natural extracts and essential oils as active ingredients, providing genuinely natural benefits. Lavera develops every formula according to the strictest possible standards of natural and quality, offering products that are as green as they are effective. The European beauty brand trades in harmful synthetics like Parabens, emulsifiers, petroleum, Phthalates, Lead, synthetic preservatives and fragrances for natural, effective plant-based alternatives that are certified organic whenever possible. Every cruelty-free, biodegradable product represents a smart, gentle choice for the skin, body and earth.

The nourishing, reparative Mango collection includes:

Mango Milk Shampoo ($13.00): Designed to gently cleanse color-treated hair, this nourishing shampoo fights color-fading free radical damage with antioxidant-rich mango fruit and green tea extracts. Organic Cocoa and shea butters enrich hair follicles as wheat protein restores elasticity and tone. Pro-vitamin B5 coats each hair strand to seal in moisture.

Mango Milk Hair Conditioner ($15.00): Developed for color-treated hair, this conditioning formula is formulated with antioxidant organic mango fruit extract and organic Green Tea Extract to protect hair from free-radical damage. Rich organic oils such as Jojoba, avocado, and soybean protect and support hair, while organic Cocoa and Shea Butter maintain moisture. Cotton flower extracts smooth stressed hair and provide brilliant shine as wheat protein delivers a strengthening effect. Pro-vitamin B5 coats each hair strand to seal in moisture. Also available as a travel-size hair treatment, Mango Milk conditioner replenishes moisture and leaves hair smelling of fresh, juicy mangoes as it protects color.

Mango Milk Hair Repair Treatment ($16.00): This deeply replenishing, fruit-infused formula replenishes and restores color-treated hair with color-protecting antioxidants and lush organic oils. Jojoba, avocado and soybean protect hair as organic mango fruit and Green Tea Extract fight free radical damage. Organic Cocoa and shea butters moisturize, while cotton flower extracts provide brilliant shine. Hair is left smelling of fresh, juicy mangoes and looking fabulously sleek, smooth and healthy.

WHERE TO FIND: www.lavera.com

About Lavera: Since its founding in 1987, Lavera brand grown to include more than 300 natural and organic skincare products. Lavera health and beauty products are currently sold in more than 24,000 locations in 25 different countries. The natural skincare market leader in Europe, Lavera celebrates its 25 year anniversary this year! Lavera was awarded the title of "Greenest Beauty Brand" for the second consecutive year by the prestigious OEKO-Test magazine in Germany, beating out 32 other companies. Headquartered in Kirkland, Washington, the North American Division was formed in the late 1990s. For more information on Lavera, please visit www.lavera.com.

FOR MORE INFORMATION, IMAGES OR SAMPLES:
Ulrike Jacob/Victor Tang True Nature Group 425.284.6266 x709

Lavera / True Natural

13611 NE 126th PL #200, Kirkland WA 98034
Tel: 877-515-8783   Email: press@truenatural.com
Website: www.loveTrueNatural.com

Made by Nature, Made to Work!