As you all know Laveral is about natural and organic beauty. We take pride in our standards only selling products free of Phthalates, Parabens, PEG, and Synthetic Colors. These agents have been linked to cancer and are an unnecessary additive to beauty products. Parabens have been a big topic among the cosmetics world. This agent is typically used to preserve food and cosmetics and is absorbed through intact skin and from the gastrointestinal tract and blood. Measurable concentrations of six different Parabens have been identified in biopsy samples from breast tumors (Darbre, 2004). The particular parabens were found in relative concentrations that closely parallel their use in the synthesis of cosmetic products (Rastogi, 1995). Now let this sink in, cosmetics companies use parabens regularly knowing the possible effects.

Lavera keeps beauty simple and free of harsh chemicals and cancer causing agents. In an effort to support women struggling with breast cancer, breast cancer survivors, and family members who have lost a loved one from this disease we are showing our support through the month of October with the Pink Pride Cosmetic Kit. This kit includes a soft mineral rouge (Rose Light), a frosty pink lip gloss (Rosy Promise), and of course, our award winning Volume Mascara Black, perfect for any occasion. 5% of the proceeds will go to support Keep A Breast foundation in their efforts to promote Breast Cancer Prevention though education. A great benefit about supporting Keep A Breast and early breast cancer detection is that we are not supporting animal testing. Not only are they helping to stop a disease that affects 1 in 8 U.S. women, but their efforts don't involve animal cruelty.

In 2011, there were more than 2.6 million breast cancer survivors in the U.S. Let’s keep that number climbing. Help us support breast cancer prevention through the purchase of a Pink Pride Cosmetic Kit. Through donations, support, education, and early breast cancer detection, we will succeed and beat breast cancer. For more information about the Keep A Breast Foundation go to http://www.keep-a-breast.org/.