Unlike other leading North American natural and organic toothpaste companies, Lavera DOES NOT use sodium lauryl sulfate (SLS) in any of our products, toothpaste included! Also, many toothpastes contain artificial colors and fragrance to entice children into using them. Go to the dentist and your child will most likely come home with a tube of bright blue, bubblegum flavored toothpaste with sparkles. Sparkles?! These pretty colors and fancy flavors are made up of synthetic ingredients and sugars, are completely unhealthy and unnecessary, and most children don't really even care to use them once the novelty wears off. Would you want to start your day with a mouthful of bubblegum flavored goop?

The good news is - you don't need all of those nasty chemicals to keep your children's teeth and gums healthy. And you don't need the silly colors or flavors to get them to use it. Once they taste the mild berry flavor in Lavera Strawberry/Raspberry Toothpaste, they will be hooked and the healthy ingredients can do their job.

Read our Lavera Safe and Gentle Toothpaste for Kids blog to learn more about the toothpaste health and safety.