People afflicted with Celiac Disease and those with wheat germ allergies need to be careful not just of what they eat, but also what they put on their skin. Skin care products must be free of gliadin, a gluten protein found in wheat (and a few other grains). Gliadin is the active ingredient that causes a immune system reaction for those afflicted - 80% of those with Celiac Disease have Anti-Gliadin antibodies.

Lavera takes pride in the fact that its products are specially made for those with sensitive skin and special skin care needs. All Lavera and LAVERÉ products are 100% free of gliadin and are safe for customers with Celiac disease and wheat allergies. While a few products do contain wheat germ, it has been specially treated (denatured) to remove gliadin, and is completely safe. In essence, by removing gliadin, wheat germ can be considered "gluten-free" and safe.

Find out more - read our Blog about Celiac Awareness Month.