For Release February 19, 2007

NEWSFLASH!
Lavera launches Hair Care and Styling line!

lavera Launches HAIR CARE and STYLING LINE at Biofach 2007, the World's Largest Organic Expo The BIOFACH World Organic Trade Fair in the Exhibition Centre Nuremberg from 15-18 February 2007 drew 2,100 exhibitors from 73 nations (at the last event) and over 37,000 visitors from over 100 countries of the world. Vivaness, the Trade Fair for Natural Personal Care and Wellness, made its début in conjunction with Biofach, attended by well over 125 exhibitors. The modern exhibition hall provided a refined setting for the creative product presentations of the producers of high-quality natural cosmetics and body care products, including the well-known world market leaders. Lavera skin care, with one of the largest exhibitions at the shows each year, presented its new hair range in style in 2007!

What makes lavera Hair Styling products so special?

Up until now there have been very few styling products in the field of natural cosmetics. lavera Hair now offers three popular styling products, using only natural ingredients resulting in salon worthy performance. Three styling products are available now from lavera:

Styling Hair Gel – extra strong hold For long or short hair, the gel can be used on wet or dry hair. Extracts of hops, horehound and rice, in addition to shellac, provide styling capability, covering each individual hair with a thin protective film without weighing it down. Extracts of hops and rice also function as natural volumizers. Volume and Shine Hair Spray – extra strong hold This hair spray gives the hairstyle more hold and helps shape the hair. Same as in Styling Gel, extracts of rice and hops, as well as shellac, provide styling capability. Volume and Shine Mousse – extra strong hold Styling mousse with aloe vera and organic bamboo gives hair extra strong hold and structure, whether the hair is fine or curly, long or short.

Shampoo and Conditioners

All Shampoo and Conditioner formulations offer gentle care without any negative effects of any kind on the human body.

All Shampoos have the same mild surfactants based on sugar and coconut oil, cleansing gently yet thoroughly. No irritating Sodium Lauroyl or Ammonium Lauroyl Sulfate is used.

Structure-strengthening wheat protein and skin-protective vitamin B5 is used

The Range of Shampoos includes: Apple Milk Shampoo for normal hair and every day use Lemon Milk Shampoo for oily hair and frequent washing Almond Milk Shampoo for sensitive hair and scalp Orange Milk Volume Shampoo for fine and thin hair Mango Milk Shampoo for colored hair and color protection Rose Milk Repair Shampoo for stressed and dry hair Cornflower Shampoo with anti-dandruff effect

What’s special about HAIR conditioners and hair treatment products?

lavera HAIR conditioners finish off the gentle shampooing process and enhance hair care while their special formulations ensure easy combing.

Rose Milk Repair Hair Conditioner for stressed and dry hair
Rose milk, macadamia nut and avocado oil together with a mild natural conditioning ingredient (fettamin) provide intensive deep treatment. Highest quality olives and peach extracts give shine and jojoba oil adds moisture. In addition to panthenol this creamy conditioner contains vitamin B5 for strengthening the hair as well as lecithin.

Mango Milk Hair Conditioner for colored hair
This new hair conditioner with fruity scent complements the color protection shampoo and is an ideal finishing product after washing. Mango milk, shea and cocoa butter care for and nourish individual hairs with a thin protective layer. Rice extracts and rice wax strengthen the protective effect and provide the hair with the moisture it needs along with jojoba oil.

Rose Milk Repair Hair Treatment for stressed and dry hair
As the cream conditioner, the rose milk hair repair treatment contains intensively nourishing rose milk, macadamia and avocado oil, as well as keratin and panthenol, which build up and strengthen the hair. Jojoba oil and rose blossom hydrolates moisturize.

Mango Milk Hair Repair Treatment for colored hair
This hair repair treatment also contains the ingredients mentioned above, i.e. mango milk, shea and cocoa butter, rice extracts, biotin and Provitamin B5. As a special ingredient we have added cotton flower extracts to the mango milk hair treatment which have a smoothing action on stressed hair and provide brilliant shine.

About lavera Skin Care North America

lavera, meaning “the truth”, sets a new benchmark for natural beauty products. Committed to producing a complete range of 100% naturally effective products, only the purest ingredients are used - often from certified organic sources.

To learn more about lavera’s award winning products for skin, hair, body, baby and sun care, as well as its pioneering range of cosmetics, please visit www.lavera.com or Ulrike@lavera.com.