For Release July 1, 2007

Hudson Bay Company teams up with Lavera to GO ORGANIC!

This summer, Lavera and Hudson Bay Company proudly announce the start of a new partnership! Lavera’s top selling lines Lavere Anti-Aging skincare and Trend Cosmetics make-up will be carried in 15 prestigious locations in Vancouver and Toronto area and will expand across Canada, in areas where consumers are demanding the pure and fashionable Lavera skin care brand.

Hudson Bay Company is responding to the increased consumer demand for purest, organic and all natural skin care products that can be used especially for sensitive skin types and people with allergies and chemical sensitivities.

Lavera Organic Skin Care is continuing its fantastic growth in North America and will bring its unique beauty expertise: outstanding product performance and treatments that are a luxury to use and also offer complete ingredient integrity.

Why organic skin care?

Most experts agree; when it comes to skin care, the purer the better.

We all know the benefits of eating organic foods. Fewer toxins, no genetically modified ingredients and more flavour. Choosing organic beauty products brings the same advantages, with naturally effective treatments for skin, hair and body that feel great, smell delicious and work in harmony with skin's natural functions to promote health, radiant skin and overall well being.

In addition to the benefits they reap for our personal health, organic farming methods also have tremendous advantages for the environment, safeguarding the quality of all natural resources. Through a variety of natural and eco-friendly techniques, organic farmers greatly reduce the amount of toxic chemicals, such as synthetic pesticides and herbicides, released into the environment and the volume of those chemicals that appear in the water and food supply.

Lavera's Ingredient commitment:   100% designed for sensitive skin 100% Pure organic plant oils, herb and flower extracts and essential oils 100% Cruelty free 100% Free from parabens, synthetic preservatives 100% Free from fragrances, emulsifiers and petroleum ingredients

Some of the star products Lavera will soon debut at Hudson Bay department stores:

* Lavere Lifting Serum Hydro-Gel, $79. This potent firming, anti-wrinkle treatment uses organic extracts of bamboo and green tea to visibly reduce fine lines by up to 90% while restoring radiance and a youthful glow to stressed, dehydrated skin.

* Lavere Ultimate Eye Cream, $69. A complete turnaround treatment for tired eyes. Organic extracts of ginseng, grape seed and wild rose reduce dark circles and puffiness by up to 70%, and fine lines around the eye area by an incredible 80%.

* Lip Gloss, $16.50. Let lips sparkle and shimmer with this luscious, non-stick gloss. Winner of Oeko's 'Innovation Prize of the Year' several years running, organic jojoba oil and vitamin E deliver moisture and high shine, while crushed mineral pigments lend lips a lovely iridescence.

* Volume Mascara, $19.99. Goes further than other mascaras to lengthen your lashes naturally! Lavera's clever shaping brush adds volume with every application, while organic extracts of wild rose and jojoba gently condition lashes, keeping them flake-free and gorgeously glossy.

For a full list of stockists, further information or samples on any Lavera product, please visit www.lavera.com or contact press@lavera.com. About lavera Skin Care North America Lavera, meaning “the truth”, sets a new benchmark for natural beauty products. Committed to producing a complete range of 100% naturally effective products, only the purest ingredients are used - often from certified organic sources.