Lavera Organic Health and Beauty Products
Reports Successful California Launch with Longs Drugs!

For Release December 3, 2007

One of the world's leading organic health and beauty product companies that helped pioneer the movement for greater awareness in skin care, Lavera, reported today the success of its Fall launch in 84 Longs Drug Stores (NYSE: LDG) in California.

Ulrike Jacob-Dewor, CEO of Lavera North American Division, said, "The California launch has gone very well indeed and considerably strengthens our presence in the state. We want to thank Longs for showing the confidence in our products and for showing such leadership in bringing organic and natural products to their customers.

"The organic movement has gone mainstream in skin care and we are totally committed to giving our customers the best choice in skin care so they have full confidence that what they putting on themselves and their children is safe, natural and pure."

Ulrike, a biochemist, said, “I am totally committed to changing the skin care marketplace in North America. 20 years ago our European parent company was one of the earliest pioneers to eliminate synthetic preservatives, additives, petroleum-based ingredients, emulsifiers, colors and fragrances.”

About Longs Drugs
Headquartered in Walnut Creek, California, Longs Drug Stores Corporation is one of the most recognized retail drug store chains on the West Coast and in Hawaii. Longs operates more than 500 retail pharmacies and offers a wide assortment of merchandise focusing on health, wellness, beauty and convenience. Longs also provides pharmacy benefit management services and Medicare beneficiary prescription drug plans through its wholly-owned subsidiary, RxAmerica, LLC. Additional information about Longs and its services is available at http://www.longs.com and more information about RxAmerica is available at http://www.rxamerica.com.

About Lavera Skin Care North America
Since its founding 20 years ago, the Lavera brand (http://www.lavera.com) has grown to include more than 250 products including 74 all natural makeup products, 69 bath and lotion products, 29 moisturizers, 32 hair products, 16 sun products, 12 baby products, 10 anti-aging products, and 16 all natural men's products. Top sellers are Lifting Serum, Ultimate Eye Cream, Mascara, Self tanner and mineral based sun protection for face and body. Lavera organic health and beauty products are currently sold in more than 12,000 locations in 25 different countries. Lavera is the market leader in Europe for natural skin care with a 27% of the market share in general health and beauty products and a 50% market share in sunscreen products.

Contact the North American Division by phone at 877-528-3727or visit their site at www.lavera.com. The entire line of sale items can be viewed on their online newsletter. For product samples, please email press@lavera.com