Lavera Establishes Major Presence
in Western Canada with London Drugs

For Release December 11, 2007

Leading organic health and beauty product company Lavera reported today that it has substantially increased its presence in Western Canada with the introduction of its products in 53 London Drugs stores.

Ulrike Jacob-Dewor, CEO of Lavera North American Division, said, “This is a major development for Lavera in Canada as it represents a major expansion of availability of our organic skin care and cosmetic products for Canadians over a much wider geographic area.”

“London Drugs is corporately dedicated to making innovative measures to enhance the opportunities for its customers to have choices that can positively impact their lives. For example, they have a massive program involving smoking cessation clinics for 2008.”

Ulrike, a biochemist, said, “Lavera’s products are all about making healthy choices too. They are paraben-free and only contain natural and organic, pure ingredients that provide effective treatments for skin, hair and the body.”

“Like choices people make with organic food, they must also be given the opportunity to make similar choices to buy organic and natural products for beauty and skin care. The natural skin care market is growing by leaps and bounds and London Drugs is to be congratulated for being at the forefront of this dramatic change in the industry.”

Lavera organic health and beauty products are currently sold in more than 12,000 locations in 25 different countries. Lavera is the market leader in Europe for natural skin care with a 27% of the market share in natural health and beauty products and a 50% market share in natural sunscreen products.

ABOUT LONDON DRUGS
London Drugs has 68 stores British Columbia, Alberta, Saskatchewan and Manitoba. It is headquartered in Richmond, BC, and is 100% Canadian owned. There are more than 6,000 employees. The company is heavily committed to community and charity involvement with ongoing relationships with organizations such as Variety Club, Salvation Army, Boy Scouts, Girl Guides, and Beavers. The company also makes donations to health and wellness organizations, medical research and the arts.

About Lavera Skin Care North America
Since its founding 20 years ago in Germany, the Lavera brand (http://www.lavera.com) has grown to include more than 250 products including 74 all natural makeup products, 69 bath and lotion products, 29 moisturizers, 32 hair products, 16 sun products, 12 baby products, 10 anti-aging products, and 16 all natural men's products. Top sellers are Lifting Serum, Ultimate Eye Cream, Mascara, Self Tanner and mineral based sun protection for face and body.

Contact the North American Division by phone at 877-528-3727 (extension 6 for public relations), or visit Lavera's site at www.lavera.com. The entire line of sale items can be viewed in the online newsletter. For product samples, please email press@lavera.com.