Lavera: LEAD free & PARABEN free for 20 years!

For Release January 29, 2008

Lavera, one of the world’s leading organic and natural cosmetics and skin care companies, reports its anti-aging products are proving top sellers as the world of beauty turns on to natural products.

“Natural and organic cosmetics and skin care products are now firmly mainstream,” said Ulrike Jacob-Dewor, CEO of Lavera North American Division.

“Our top four sellers are anti-aging products - Lifting Serum, Hydro-Sensation Day Cream, Ultimate Eye Cream and Anti-Aging Sun Cream SPF20. They demonstrate where the market is with discerning women desiring maximum protection from pure skin care products that do not contain anything potentially harmful.”

“The recent revelation that lead was found in a number of leading brands is a reflection of the level of concern. The source of lead is usually the packaging or even color pigments in cosmetics. We have been lead free and paraben free for the 20 years of Lavera’s existence,” said Jacob-Dewor, who has a biochemistry MSc. degree.

“Our focus is women 30 and above who want the ultimate in natural and organic anti-aging skin care products that don’t expose them to potentially harmful contents.  These are professional, Internet-savvy women, highly educated, who want to protect the environment, their families, and are prepared to invest in the best natural skin care products,” commented Jacob-Dewor.

Lavera’s principles are based on the strict guidelines for ‘Controlled Natural Cosmetics’ set by BDIH (www.kontrollierte-naturkosmetik.de). All of its 330 products have certified organic and natural ingredients, in most items more than 90% of the plant ingredients are certified organic. Each plant ingredient is also carefully chosen for sensitive skin.

Jacob-Dewor, who is a biochemist, said that besides Lavera’s mission to provide 100% natural cosmetics, “Our product focus is on tolerance even for sensitive skin. We are the only natural cosmetics manufacturer that offers a complete system of skin and body care specially formulated for allergy sufferers and sensitive skin. Plant-based liposomes are used for measurable repair effects and hyaluronic acid for effective moisturizing of sensitive skin.”

Lavera was the first manufacturer to provide 100% mineral based sun protection. The company received the "Innovation Prize of the Year" award in Europe at the Biofach – the largest natural product expo worldwide – several years in a row, for our Lipgloss, Family Sun Spray SPF 15 and Kids Sun Block Spray SPF 25.

ABOUT LAVERA SKIN CARE NORTH AMERICA

Since its founding 20 years ago in Germany, the Lavera brand has grown to include more than 330 products including 74 all natural makeup products, 69 bath and lotion products, 29 moisturizers, 32 hair products, 16 sun products, 12 baby products, 10 anti-aging products, and 16 all natural men's products. Top sellers are Lifting Serum, Ultimate Eye Cream, Volume Mascara, Self Tanner and mineral based sun protection for face and body. Lavera organic health and beauty products are currently sold in more than 12,000 locations in 25 different countries. Lavera is the market leader in Europe for natural skin care with a 27% of the market share in general health and beauty products and a 50% market share in sunscreen products.

Contact Lavera North America by phone at 877-528-3727, or visit Lavera's site at www.lavera.com. Media inquiries to Nigel Horsley at 778-998-8827. The entire product line can be viewed at our online store. For product samples, please email press@lavera.com.

Some of Lavera’s Top Products are:

1. Lavere Anti-Aging Lifting Serum
• Increases firmness and visibly reduces fine lines and wrinkles around the mouth and eyes.
• Expect results after only 1 – 2 applications.
• Pure Vitamins & Plant Extracts Bio-Hyaluronic Acid, organic Bamboo & organic Green Tea quench skin with hydration and anti-aging protection
2. Lavere Anti-Aging Hydro-Sensation Day Cream
• This light moisturizer nurtures and balances maturing and stressed skin.
• Especially nice for dehydrated skin or under make-up.
• Effective concentrates of Bio-Hyaluronic Acid, Pro-Retinol A & Co-Enzyme Q10 quench the skin with hydration & anti-aging protection.
3. Ultimate Eye Cream Anti-Aging
• Earth-Pure Minerals shimmer and their reflection of light brightens dark, tired eyes, ensuring a vivid, youthful look.
• Pure extracts from Phyto-Collagen, Organic Ginseng, Grape Seed, Evening Primrose & Wild Rose Extracts deliver visible reduction of fine lines around eyes.
4. Anti-Aging Sun SPF 20
• Light moisturizer offers instant protection for the face
• Transparent and perfect under make-up!
• Hyaluronic acid and Aloe Vera gel provide deeply hydrating and anti-aging effects.
5. Neutral Spray SPF 30 for Children & Adults
• This fragrance free, 30 SPF lotion offers protection for even the most sensitive skin types.
• Light spray formula allows for easy application and provides an instantly effective and almost invisible full spectrum protection.
6. Volume Mascara
• Lengthening and conditioning mascara with vitamin E.
• Delivers volume and moisture with organic jojoba and all natural pigments.
• Free from heavy metals i.e. lead, petroleum, etc.
• Lash coating is achieved with natural sugar.
7. Lipgloss
• Moisture rich, non-sticky gloss with vitamin E and organic jojoba oil to deeply condition lips.
• Organic berry aromas make this luscious lip treatment a must in your cosmetic bag.
• Innovation award 2003.
8. Tinted Moisturizer
• Lavera's Tinted Transparent Moisturizer bestows even skin coverage & a light, healthy glow.
• Pure plant extracts of Bio-Hyaluronic Acid, Aloe Vera & Wild Rose Oil, deeply fortify & hydrate to balance out the complexion for a natural radiant look every day.
9. Loose Powder
• This light-diffusing loose powder gives even the most sensitive skin a soft velvety finish.
• Blends in easily and is suitable for fair or medium complexions.
• Organic jojoba and calendula extracts are hydrating and soothing.
10. Mango Conditioner
• Deliciously scented mango aroma.
• Designed for color treated hair.
• Gives your hair vibrancy, moisture and UV protection.