NEWS March 25, 2008

Lavera brand ranks highest in Europe

as the Top GREEN BEAUTY BRAND!

KIRKLAND, WASHINGTON -- Lavera USA CEO, Ulrike Jacob-Dewor, said Lavera’s first place position in Europe was just awarded by OEKO-TEST magazine, the leading consumer report and environmental and health focused organization in Europe.

“We have just been awarded first place as the best natural cosmetics company out of 33 companies tested in OEKO TEST’s Cosmetic and Wellness Guide in Germany. Rank two and three went to Dr. Hauschka and Weleda, the other players on the in the Natural Beauty Sector. We are pleased with the first place nomination of an independent test organization proving we are TOP of the list for safe ingredients and eco-friendly packaging. Our quality standards are very high and our production is meticulous - especially regarding innovative products that require even more care, for example the Sun Sensitiv Self-Tanner, which was the only natural cosmetics product to receive a ‘Sehr Gut’ (Outstanding) in February 2008,” said Jacob-Dewor.

“In Europe, which is way ahead of North America in terms of strict testing, certifying and elimination of harmful ingredients, Oeko-Test along with BDIH foundation are the top certifying bodies that help consumers and retailers to make healthy and safe buying
choices on a daily basis. If you are not Oeko-Test and BDIH compliant in Europe, retailers and consumers don’t trust your brand,” commented Jacob-Dewor.

“Recently, we learned about progress towards higher ingredient standards in the U.S.
with the Natural Products Association concluding that a standard similar to BDIH should be adopted here. We have seen the proposal and support it with all efforts. Consumers need to be protected and the sooner the better,” concluded Jacob-Dewor.

ABOUT LAVERA
Since its founding 20 years ago, the Lavera brand (http://www.Lavera.com) has grown to include more than 300 natural and organic skin care products. Lavera health and beauty products are currently sold in more than 12,000 locations in 25 different countries. Lavera is the market leader in Europe for natural skin care with a 27% of the market share in general health and beauty products and a 50% market share in sunscreen products. The North American Division was formed in the late 1990s and is headquartered in Kirkland, Washington.

Contact the North American Division by phone at 877-528-3727 ext 6 or, visit Lavera’s site at www.lavera.com. The entire line of sale items can be viewed in the online newsletter. For product samples, please email press@lavera.com