| Lavera's NEW MAKEUP LINE has arrived! |
| Updates & Tips - News | |
| Friday, 01 October 2010 13:46 | |
Open Your Eyes to The Latest in Eco-Chic CosmeticsFrom sultry smokey eyes to red-hot lips, Lavera has everything you need to try out the trends for the season. Lavera’s new fall cosmetics help you get the look naturally—no chemicals necessary. Developed with good-for-you ingredients such as organic oils and flower extracts, Lavera develops every formula according to the strictest possible standards of natural and quality, offering products that are as green as they are effective. Lavera does not use harmful synthetics such as parabens, emulsifiers, petroleum, phthalates, lead, preservatives and fragrances. Instead Lavera uses natural, effective plant-based alternatives that are certified organic whenever possible. Every cruelty-free, biodegradable product represents a smart, gentle choice for the skin, body and planet.
What has improved?
All foundations were reformulated - there are now 4 colors of liquid foundations and 2 compact foundations as well as a Tinted Moisturizer(available NOW). There is a new ingredient used, an all natural Silica- Mineral, that will make the complexion appear soft, silky and smooth. All items are non-comodegenic, they are all light and don't clogg the pores.
In all products, we are no longer using Talc, but a natural Rice-Powder, which is especially suitable for very sensitive skin types. Furthermore, Rice Powder is popular as it is used by Makeup artists in the film industry, it gives a matt look to the skin and so works well on stage & for photography.
First of all: Rest assured, our all time favorite, our Volume Mascara is still available! The new items are: Intense Volume Mascara, Double Black Mascara, Lengthening Mascara, and a clear Style & Care Gel. In all Mascara products, we are using Licorice root extract, Beeswax and Seabuckthorn to offer lasting and shine effect. A new ingredient we are using is from the Camelina plant - it gives a quick drying effect, so the staying power of the product is improved. The formulations are compatible with the new brushes and silk was added to obtain even more Volume.
All eyeliners were improved. Key ingredients are Jojoba oil, Shea butter, Carnauba wax and Vitamin E. They are soft and stay on very well. We also offer a new Eyebrow Pencil and a new Liquid Eyeliner in 2 shades, black and brown.
All Lipstick formulations were reformulated to achieve a longer lasting and more smooth look. The key ingredients are: Shea butter, Cocoa butter and Coconut butter. Due to the Silica-mineral used, a stronger pigmentation and color effect can be achieved also. Also new are two shades of soft lipliner: apricot beige and plum brown
A higher concentration for Certified Organic Ingredients is used in the new formulations. For some items, such as the Powders and Liquid Foundations, the percentage is 95%. Furthermore, we have items in the new line with the highest European NaTrue Ranking of 3 Stars - one of only 4 cosmetic brands with this ranking. We are very proud about all the new products - and the beautiful new colors & packaging! If you have any questions about the new items, need help choosing a color, or to place your order, please feel free to talk to our esthetician at 877-528-3727.
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