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Amidst all the marketing jargon we see these days – from products labeled as “natural” to “organic,” it’s not always easy knowing what and whom to trust. That’s where certification comes in. On our site, you may have noticed many different certifications mentioned – from BDIH to NATRUE. This blog gives the scoop on each one, and will hopefully bring greater clarity and a sense of trust for the items you put in your cart.

The American Vegetarian Association (AVA) — Vegetarian/Vegan provides certification to vegetarian and vegan products for American consumers. The AVA CERTIFIED logo clearly designates products as VEGETARIAN (may include eggs, dairy and beeswax) or VEGAN (includes no animal by-products). This symbol is designed to bring clarity to vegetarian and vegan-minded shoppers...

ECOCERT Certifications of Cosmetics

Posted on in Product Certifications

Ecocert was established in France in 1991 as an inspection and certification body specializing in organic agricultural products. They have since expanded to cover certification of other eco and fair trade products, including organic and natural cosmetics.

Ecocert certification is recognized world-wide, currently certifying in over 80 countries. Their standards require the use of substantial amounts of natural and organic ingredients, produced with environmentally-friendly processes, and prohibits the use of many synthetic ingredients...

The Natural Products Association

Posted on in Product Certifications

The Natural Products Association (NPA) is the nation’s largest and longest running non-profit devoted to the natural products industry. Founded in 1936, the NPA represents over 10,000 retail, wholesale, manufacturing, and distribution locations for products ranging from foods and supplements to beauty and personal care products...


Posted on in Product Certifications

Natural Cosmetics have become a trendy word in recent years. But only products that meet the strict standards of the BDIH Guideline in Germany are able to display the "BDIH Certified Natural Cosmetics" Seal on their products. The criteria in the BDIH label are very strict—they must use high quality ingredients obtained from controlled organic cultivation or...

Vegan Society

Posted on in Product Certifications

Founded in 1944, the Vegan Society is a UK based educational organization and charity that promotes and supports the vegan lifestyle.

Veganism is a way of living that seeks to exclude, as far as possible and....

USDA Organic

Posted on in Product Certifications

The USDA created a “USDA Organic” seal in 2002 in order to clearly identify organic consumer products. This was originally intended for food and beverages but has been extended to cosmetic and personal product manufacturers as well.

For an outright “Organic” claim, the products must contain 95% minimum organic content. 70% content required for...

The labeling of natural cosmetic products to this point has been ambiguous at best, with "natural" often meaning little more than that the product contains some naturally derived ingredients. Transparent and concise labeling laws for natural cosmetics, that could be used internationally, are long over due.

An International Association of Natural and Organic Cosmetic experts, called NaTrue, aims to...

All Lavera products are certified 100% natural and contain 100% organic ingredients. However, over 100 products are also certified VEGAN by the UK based Vegan Society. A list of these vegan products are presented below. Click this link for SHOP NOW!
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