Choose language:

Français // Italiano

We are reforesting Germany's forests!

The German forest is in distress. According to current findings, 277,000 hectares of forests already died off in 2020, corresponding to an area approx. 3 times larger than the London metropolitan area. This is caused by water shortages, storms or pests such as the bark beetle. Climate change is particularly damaging to commercial woodlands in which there is predominantly only one tree species, such as spruce or other conifers.

* Source: 2020 Report by the Schutzgemeinschaft Deutscher Wald ("Association for the Protection of German Forests")

This is what we are doing for the forests and for you

lavera Naturkosmetik, ClimatePartner and the Schutzgemeinschaft Deutscher Wald ("Association for the Protection of the German Forest") have come together to launch a reforestation project - and you automatically participate by buying our solid soaps and shampoos. Buy our solid products, and you will be contributing to the forest project: 10 cents for every product sold of our solid shampoos and body washes will go towards funding our forest project. The promotion applies to product sales in Germany and Austria. The first two forest areas that we are reforesting are located in the Hanover region, near our production facilities.

Here we are introducing to you the contribution that our forest project is making for the forest, wildlife and humanity.

1. lavera is planting trees in Germany!

In cooperation with Schutzgemeinschaft Deutscher Wald ("Association for the Protection of the German Forest") and ClimatePartner, we will be reforesting selected severely damaged forest areas in Germany. In the year 2021 alone, we are planning to plant 30,000 trees.

2. lavera is making the forests strong

We are already thinking about tomorrow today! Working with experts, we are analysing existing forest areas and deciding on the tree species with which they should be replanted. We are planting only certified, high-quality tree seedlings in order to transform the currently predominating monoculture into a mixed forest. This will keep the forest healthy and preserve it for us. The key aspect is choosing native deciduous tree species that can weather the wind and storms and at the same time promote water storage in the forest ecosystem.

3. With the forest project, lavera is safeguarding vital nature reserves for animals!

Commercial woodlands play a vital role in our regional ecosystem. They are the habitat for many different animal species and an important nature reserve and sometimes even a nature refuge. Due to new construction areas and modern recreational behaviour of people, wildlife is losing more and more vital habitats. By preserving the commercial woodlands we are supporting, we are maintaining natural oases that help to conserve the richness of species and promote biodiversity.

We are preserving nearby recreation areas!

"We made a conscious decision to support forests that, on one hand, are commercial woodlands, and on the other hand, are also nature reserves for animals. Without help, the forest would die off, thus altering our environment and leading to the loss of nearby recreation areas. We want to restore the balance of the regional ecosystem and create the necessary conditions today for our forests of tomorrow."

Claudia Haase, Managing Shareholder in the Company

These trees are saving the forest

Deciduous trees such as sweet chestnuts provide for an intact forest climate. Unlike pines, the sweet chestnut takes deep roots and thus helps to rejuvenate the forest soil. Their canopy in turn protects from sunlight, thus shielding smaller trees and plants, along with the forest soil, from intense solar radiation and from drying out.

At the same time, the sweet chestnut, like all deciduous trees, carries rainwater along the trunk deep into the forest soil, thanks to its funnel-shaped branch structure. This improves the groundwater supply, and the entire forest can better withstand dry periods. Their foliage in turn forms a humus layer, providing important nutrients for a healthy forest.

to top