lavera’s sustainability goals up to 2025

Whether it’s protecting forests, manufacturing products using as few resources as possible or using recyclable materials – we’ve got a lot on our agenda up to the year 2025 to increase our sustainability efforts. Our main goal is to preserve Earth’s precious resources for generations to come. To that effect, we have already been climate-neutral1 since 2019 and we are involved in climate protection and development projects worldwide. We are also applying our high standards to our sustainability strategy – not only so that we can further reduce our CO2 emissions on an ongoing basis, but above all because we know that we can only achieve our global climate goals together.

1. Forest protection and targeted reforestation

As the green lungs of our planet, forests contribute to the preservation of biodiversity, oxygenation of the air and good water quality. lavera provided 30,000 deciduous trees for reforestation in Germany in 2021 and has even purchased its own lavera forest. The aim of this long-term project is to reforest dead areas of forest and to make forests more resistant to climate change – not only in Germany, but across Europe.

To the lavera forest project


2. Minimising waste

Our planet’s resources are finite. Therefore, the waste produced by lavera is already recycled at a rate of more than 99.5%. But even that is not enough: lavera aims to reduce the waste it produces by at least another 20% by 2025.

3. Reduce the amount of packaging thanks to refills

Refills are a particularly effective way of saving on resources. lavera even set up its first refill stations in organic shops as early as the end of the 90s. Now, the natural cosmetic brand is once again a leader in this regard: in 2023, lavera is again offering its most important everyday care products (e.g. hand soap and shower gels) in practical refill pouches in order to further reduce packaging waste.

4. Sustainable packaging using recycled materials

The outer and transport packaging of lavera natural cosmetics already consists of 100% sustainable paper or cardboard (FSC-certified and/or recycled material). The bottles of our body lotions, shampoos, conditioners and shower gels are made from 100% recycled material. By 2025, no new plastic will be used in any plastic bottles and recycled materials or renewable raw materials will make up at least 70% of the packaging in total2. In addition, all packaging will be at least 85% recyclable or biodegradable in total3.


5. Saving water

Water is precious. Which is why there are an increasing number of water-free or water-reduced products in the lavera range: for example, the lavera basis sensitiv deodorant cream contains 65% less water than a conventional deodorant spray, and the solid shampoo and body cleansing bars are completely water-free. By 2025, lavera wants to reduce water consumption for all of its roughly 250 products by another 10% (incl. production and cleaning process). 

6. More energy-efficient production thanks to innovative manufacturing methods

lavera already relies on low-temperature processes to manufacture its products whenever possible. This protects the environment while helping to reduce CO2 emissions. The aim is to develop even more environmentally friendly manufacturing methods that further improve lavera’s environmental performance.

7. Self-generated power

lavera Naturkosmetik has already been manufacturing products using 100% climate-neutral green electricity from German hydropower plants since 2019. By 2025, the company aims to generate a large share of the electricity required annually itself by commissioning its own photovoltaic system – because renewable energies are more important than ever for achieving the global climate target by 2035.

8. Exclusively biodegradable formulas for 35 years

To protect the skin and the environment, lavera Naturkosmetik uses only biodegradable formulas5 of 100% natural origin. They contain roughly 300 self-produced organic extracts, vegetable oils from certified organic growers, natural anti-aging ingredients (e.g. hyaluronic acids, bakuchiol, Q10, glycerin & lecithin), exfoliating particles from olive pits and 100% natural fragrances. The aim is also for all future products to meet this high standard.

Lavera_Wennigsen00785 Kopie-1200x800-5b2df79 (1)

By purchasing certified emission reductions (CERs), the CO2 emissions generated within the company over a one-year period are precisely offset and we support designated projects financially under ClimatePartner ID Nº 12310-1610-1001.

2measured against the sales-related waste volume of the standard product range

3measured against the sales-related waste volume of the standard product range

4in l/kg product content

5biodegradable gel or cream formulations according to the OECD with the exception of colour cosmetics

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