About us
Purely Natural. Truly Beautiful.
It began with a conviction – and a vision: That true effectiveness arises where nature, science, and responsibility go hand in hand. Nature has always been our best ally. Within it lies a quiet power – rich in active ingredients that nourish, protect, and make our skin glow. It knows what our skin needs – not too much, not too little. Simply the right thing. And that is exactly what it gives us – day after day, with its full effectiveness. For beauty that is not artificial, but real. Natural and vibrant.
A vision becomes a movement
For almost 40 years, we have been following our mission to support people in their natural beauty – with care products that work, touch, and inspire. Founded from a deep personal motivation, lavera stands for more than just cosmetics. lavera represents a way of life: conscious, mindful, sustainable. And at the same time, for Natural Beauty that is innovative, effective, and responsible. Lavera is for everyone who sees naturalness not as a compromise, but as progress.
The name lavera is derived from the Latin verum – the truth. And that is exactly what matters to us. Genuine, proven effective Natural Beauty, developed transparently, fairly, and responsibly – 100% certified, 100% made in Germany, all from one source, family-run since 1987.
Redefining Natural Beauty
We decode the most effective ingredients from nature, combine them, and transform them into optimally balanced active ingredient compositions. This creates care that can be deeply effective and highly compatible with the skin because it focuses on what matters: natural active ingredients, precisely combined – for real effectiveness from nature and the best for the skin. In our in-house development lab, products are created that meet high dermatological standards. Through continuous research, we perfect our natural care formulas – for maximum effectiveness with the best compatibility and, of course, free from synthetic fragrances, colorants, and preservatives. This makes us the skincare experts in Natural Beauty.
Our Commitment
lavera is more than just a name on a tube. We are a team of idealists, researchers, nature lovers, and we believe in real beauty. Beauty that works because it is natural. That comes from research, responsibility, and love for the skin. We listen. We keep developing. We think big – but stay grounded. Whether you are just taking your first steps with Natural Beauty or have been convinced for years: We are here for you. With care you can trust. With products that highlight your natural beauty – and strengthen your good feeling.
Ingredients
What defines lavera is not only high-quality ingredients from organic farming but also a deep understanding of how skin works – and what it needs. Our products are developed in our own laboratory, with passion, expertise, and the ambition to rethink Natural Beauty: innovative, gentle, effective.
Modern. Conscious. Responsible.
Inspired by nature, developed with high-tech know-how. Our products give the skin what it truly needs: protection, balance, and confidence. We combine the power of natural ingredients with cutting-edge research to create formulations that truly convince. For an all-around safe, soothing, and good feeling in your own skin.
Sustainability
For us at lavera, sustainability does not start with the packaging, but with the mindset. From the selection of raw materials through production to packaging – developed and manufactured in Germany, without compromises for people, nature, and the environment. Sustainability is not a goal for us, but a process that we live every day.
Know exactly what’s inside
Knowing exactly what’s inside – for us at lavera, this is not a matter of trust but of transparency. Our products carry renowned certifications and labels that are independently and rigorously tested. They confirm what we live by every day: natural ingredients, no animal testing, and the highest quality standards – visible at first glance.