Brand of the Century
Since 1987 – From Outsider to Brand of the Century
When the cosmetics industry was still taking different paths and Natural Beauty had little presence in the market, Thomas Haase followed his conviction: Effective cosmetics require no compromises – nature provides everything our skin needs. What he couldn’t find in stores, he simply made himself. In 1987, he founded lavera.
An award that fills us with pride
Only 32 years after its founding, lavera was named Brand of the Century – as a synonym for Natural Beauty and thus our natural care system. What a journey! The jury sums it up perfectly: "lavera impressively shows how to consistently follow a sustainable path. Through new formulations, environmentally friendly production, and vegan ingredients, something very special is created: products that not only care for the skin but also protect nature. And that have decisively shaped the Natural Beauty segment."
That's what drives us every day
With passion, our research team deciphers the secrets of nature's effectiveness. We develop Natural Beauty further, creating products that truly work – for you and our environment. This award is both a confirmation and an incentive for the brand founder Thomas Haase and everyone at lavera.
Look forward to many new lavera products that showcase the power of nature.
