Plant-based keratin – The key to naturally beautiful hair

INCI names: Hydrolyzed corn protein, hydrolyzed wheat protein, hydrolyzed soy protein

Talent: Strengthens hair and eyelashes

As one of the pioneers in the field of Natural Beauty, it has been our goal from the beginning to largely avoid animal ingredients. That is why in our natural hair care and decorative cosmetics, we consciously rely on the plant-based alternative to conventional keratin, which is derived from animal components. On this page, we explain how our plant-based alternative ingredient can naturally help your hair gain more resilience and volume.

Nahaufnahme einer Frau mit langen, glatten Haaren und gepflegten Lippen

Keratin – an important building block for skin & hair

Did you know that keratin is one of the most important building blocks in our body? The keratin substances ensure that skin, hair, and nails are elastic and resilient. However, with a keratin deficiency, this
resilience decreases and the hair needs a little "help". This is where our plant-based keratin comes into play.

Nourishing feed for hair & eyelashes

Our plant-based keratin consists of hydrolyzed corn, wheat, and soy proteins. These plant-based proteins are also known as "phytokeratins." Our hydrolyzed plant proteins are broken-down proteins that help your hair and eyelashes
preserve moisture. They can penetrate the cuticle layer of hair and eyelashes and protect them.

Detailaufnahme eines menschlichen Auges mit langen Wimpern und gepflegter Haut

Braunglasflasche mit Pipette, aus der Hyaluron-Serum auf rosafarbenem Hintergrund tropft.

More smoothness thanks to keratin

Our plant-based keratins form a gentle film on your hair, preventing static buildup on the hair surface. The result: easier combing – both when wet and dry. They help repair damaged hair structure, such as split ends. Additionally, they can make your hair smooth and pleasantly soft, providing more elasticity.