Hanover/Paris, 24.10.2025 - Laverana GmbH & Co. KG was awarded the Sustainable Beauty Award Europe 2025 in the "Pioneer" category on October 22, 2025, at the European Cosmetic Summit in Paris.

The award, presented by ecovia intelligence since 2013, honors companies in the beauty industry that develop and consistently advance innovative approaches to promoting sustainability. Laverana impressed the jury with scientific excellence in Natural Beauty development, a holistic sustainability concept, and its role as a pioneer in the industry.

The Lower Saxony-based company, headquartered in the Hanover region, has been producing exclusively certified Natural Beauty products for over 35 years, consistently following its own principles in the transformation fields of science, nature, and resources.

Nature is the origin and inspiration for all lavera products. Only a healthy environment ensures high-quality raw materials and a livable future – Laverana already follows this principle today: CO₂ emissions are reduced through extensive measures in operations and by choosing sustainable packaging. The company’s own large photovoltaic system at the Bantorf site generates 20 percent of the required energy itself – the company uses 100 percent green electricity. With the lavera forest project, Laverana is further advancing environmental protection: forests are being reforested, ecologically valuable areas preserved – preferably in Climate Action Events together with young people – as well as environmental education and research projects supported. At the same time, the company continuously works to reduce production waste and water consumption and to increase the share of recyclable materials.

Laverana continuously rethinks Natural Beauty. Through intensive basic research and the development of special manufacturing processes, innovative products are created in which the full power of natural ingredients unfolds. The result: care concepts with high-quality natural active ingredients, optimal skin compatibility, and numerous market premieres in the field of Natural Beauty. The research team follows a holistic approach. According to the principle "less is more," lavera consciously avoids parabens, silicones, and artificial fragrances. Instead, the company relies on natural, particularly skin-friendly ingredients. This avoidance becomes an added value for skin and the environment – because biodegradability also plays a central role in the selection of raw materials.

Laverana trusts in the intelligence and power of nature. All products fully comply with the guidelines of certified Natural Beauty and are mainly made from plant-based raw materials – preferably from controlled organic and sustainable cultivation. For Laverana, this is a matter of course. For customers worldwide, it is a promise of the highest standards of effectiveness and compatibility – entirely in the spirit of environmental protection and sustainability. This is evidenced, among other things, by the NATRUE label, awarded by the international association and standard for genuine Natural Beauty, which Laverana co-founded to maintain the highest standards and ensure them for consumers worldwide.

High-quality Natural Beauty should be accessible to everyone. Laverana develops products for all skin types, every age, and every gender – at reasonable prices and for real needs. The lavera brand stands for exclusive care that excludes no one but is present wherever natural beauty is found: in real life. The name says it all: lavera is derived from the Latin "verum" – the true. Laverana is a combination of lavera and "na" for Natural Beauty. This way, the company carries its commitment to natural care right in its name. And its lived conviction: care should be effective, natural, and affordable for everyone. Because beauty is for everyone.

"We are very pleased about this award in the Pioneer category, which internationally recognizes our consistently sustainable commitment as well as our scientific achievement. It has never been enough for us to simply produce Natural Beauty. Our pioneering spirit is as present today as it was in the founding year 1987 – as is our holistic approach to people, nature, and society. This award honors our commitment to living sustainability holistically and continuously setting new standards in the industry – just like every employee who contributes to this every day. We work with nature every day, our cosmetics work with the power of nature, and at the same time, we want to protect and preserve nature."