Green through and through - GREEN BRAND
Award as GREEN BRAND Germany
For us, true sustainability is not shown in isolated moments, but in consistency throughout the entire value chain. That is exactly what GREEN BRAND examines at lavera Natural Beauty – and that is why the products were awarded.
What GREEN BRAND means
The award as the European Warranty Mark GREEN BRAND is more than just a seal. It is an EU quality mark of Class 1, compliant with the EU regulation "Empowering consumers for the green transition" (ECGT) – and thus a clear stance against greenwashing.
In a demanding, three-stage verification process, independent experts evaluate every single step of the value chain:
- Raw material sourcing and selection of suppliers
- Transport routes and logistics
- Research and development
- Manufacturing of our products
- Packaging concepts
- Distribution
- Disposal of empty packaging
- Product design
Only brands that work exemplary and consistently sustainably in all areas receive the GREEN BRAND seal.
Our award: 90% environmental performance
Since 2012, lavera has held the GREEN BRAND award. In an external audit of the products, our environmental performance was rated at 90% – a confirmation of our consistent sustainability strategy across the entire value chain.
This independent assessment is both a confirmation and an incentive for us. It shows that the path we have been following for decades is the right one. And it motivates us to work every day to become even better.
Certified sustainability in every area
As part of the GREEN BRAND certification, the following areas of our sustainability strategy at lavera Natural Beauty were examined and evaluated by independent experts:
Learn more
The GREEN BRAND award is an important part of our commitment to people and the environment. Learn more about our specific measures and goals.
