Know exactly what’s inside


In an increasingly complex world, information is particularly important. Clear and unbiased labels on the packaging make it easier for us all to make decisions and provide reassurance. For example, stating that 100% of our products are certified natural. We go through long and complex certification processes with every single product, ultimately so that we can give our customers transparency and security about what exactly they are buying, using a series of labels.

We ensure binding standards

For decades, very different criteria were used in Germany and Europe to evaluate natural cosmetics, which caused a lot of confusion. 

That’s why in 2009, we were one of the first brands ever to certify the majority of our products according to the strict, internationally recognised NATRUE standard, which is one of the strictest in the world. This provides a precise definition of which natural, near-natural and nature-identical ingredients may be contained in which products and in which proportions. 

We’re all about plants

The Vegan Society has been awarding their well-known label in the United Kingdom since 1945. It has adorned our products since May 2004 and has now conquered a large part of our entire range. It indicates that no animal ingredients have been used, such as wool wax derived from sheep, which we have almost completely replaced with purely vegetable substances thanks to technical innovations. 

Quality comes first

For us at lavera, it was clear from the very beginning that we would not compromise on the quality of our natural beauty products. Hence our clear commitment to natural ingredients produced through controlled organic cultivation. For more than 10 years, the lavera product range has carried the organic logo that we developed ourselves and represents more than 300 organic plant-based ingredients, plant fluids and organic plant complexes, most of which we produce ourselves in the Hanover region.

Shortcuts don’t work

The opinion that silicone is a true miracle ingredient for silky smooth hair is persistent. Our innovative hair care ranges are a natural alternative and offer a formula that allows molecules to attach themselves to the damaged surface of the hair, smoothing it and leaving it feeling soft. This leaves your scalp – the foundation for healthy hair – completely intact.

Good news for those who suffer from gluten intolerance

We deliberately avoid using ingredients in our lip care products that contain problematic gluten. This means that if you are gluten intolerant, you can use lavera Naturkosmetik products without hesitation.  

Green through and through

Receiving the Green Brand requires in-depth evaluation. Their committed experts review every step of the value chain, from raw material production to suppliers, transport methods, research and development, manufacturing, packaging, all distribution levels, disposal of empty packaging and even product design. Only when a brand performs exemplary work in all areas does Green Brand award the coveted seal.


lavera Naturkosmetik – Quality with a seal

We make all of our natural beauty products in the Hanover region, where we have spent years building up a closed competence and value chain.

This enables us to ensure the highest quality at all stages, from production to recycling, and to do everything possible to preserve resources and treat people and nature with respect.

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