Nature is our home and our most important supplier. Our products and actions originate from it, because only a healthy environment ensures a healthy future. That’s why we are already taking action today and reducing CO2 emissions. And through our photovoltaic system, we already generate a good portion of our own energy.

For the future, we have set further goals: We want to reforest our forests, further reduce production waste and water consumption, use more recyclable materials – and continue to rely 100% on green electricity.

A healthy environment also requires a healthy working atmosphere with fair conditions and respectful cooperation – with us, our partners, and all suppliers. You can feel all of this with us every working day. And in every one of our products.

It is in our nature to continuously rethink nature. Because this allows us to develop innovative products in which the full power of natural ingredients unfolds. The basis for this is our intensive fundamental research and the development of special manufacturing processes. The result is care concepts with high-quality and natural active ingredients as well as optimal skin compatibility.

And yet: we always want to improve the effectiveness of our cosmetics. We want to bring the power of nature in our products into holistic effect. For us, more is not automatically better. So we consciously avoid parabens, silicones, and artificial fragrances in our product range. Instead, we rely on natural, particularly skin-friendly ingredients. This way, renunciation becomes added value.

We believe in the intelligence of nature. And in the power from nature. That’s why we consistently make sure to use natural ingredients in our products whenever possible.

We are 100% certified Natural Beauty. We demonstrate this in our daily actions and with our products. This is proven, among other things, by the NATRUE label: a reliable and international standard for genuine Natural Beauty. No wonder: we mainly use plant-based raw materials, preferably from controlled organic and sustainable cultivation. For us, this is a matter of course. And for our customers, the promise that we place great value on effectiveness and compatibility when developing our Natural Beauty – entirely in the spirit of environmental protection and sustainability.

We make high-quality Natural Beauty accessible to everyone. For all skin types, every age, and every gender. lavera stands for exclusive care that doesn’t exclude. It’s wherever natural beauty is found: in real life. At reasonable prices. And for real needs.

This is what true Natural Beauty means to us. And you can see it at first glance. lavera is derived from the Latin word verum: the true. So we carry our commitment to natural care right in our name. Our truth is also: care should be effective, natural, and affordable for everyone. Because beauty is for everyone. Let’s take care of it!

Derived from the diversity of nature, we use its most precious essences. Fragrances of natural purity, preserved in finely tuned compositions. They provide balance, touch our senses – and make care a moment of true value. Naturally genuine. Noticeably valuable.