Makeup

At lavera Natural Beauty, you'll find everything for your natural makeup: tutorials to recreate the looks and, of course, the right products for your natural makeup look. Our diverse makeup range offers you innovative products with natural ingredients in proven lavera quality – for a radiant appearance! You might wonder: What do you need for a natural makeup look? It all depends on your personal styling needs. Concealer and foundation in lavera Natural Beauty quality are a good base for your personal look. Everything for unforgettable eyes – like mascara, eyeshadow, eyebrow gel, or eyeliner – can be found in our shop category Eye. If you want to highlight your lips too, our lipsticks, lip liners, lip gloss, and more should not be missing from your beauty bag. In our Lip Color Guide, we help you find the right lipstick shade. Creamy, matte, or glossy? With our Texture Guide, you'll find your favorite lavera lip product. If you follow trends and love recreating the hottest makeup looks, we recommend our current Trend Look. Do you like variety in your beauty routine? Then you should definitely keep an eye out for our Limited Editions that we release twice a year at lavera Natural Beauty for you.

Choosing the right foundation is crucial for an even complexion. The question also arises whether your Natural Beauty makeup should be full coverage, lightly tinted, or have medium coverage. If you are looking for just a light tint that gently conceals fine imperfections, our Vitamin Skin Tint is the perfect base for your natural makeup look. Our Hyaluron Liquid Foundation offers you medium coverage. It lets your skin breathe and ensures a fresh complexion. With our foundations, rely on certified Natural Beauty without silicones, mineral oil, and microplastics.

Would you prefer a powder instead of a liquid foundation? Natural Beauty also offers the right products here. If your Natural Beauty makeup should have high coverage, we recommend our Cream to Powder Foundation. It effortlessly covers redness and skin blemishes. For those looking for mineral makeup Natural Beauty, we highly recommend our Satin Compact Powder. Thanks to mineral pigments, it provides a long-lasting flawless complexion.

Did you know? Powder makeup is especially suitable as natural makeup for beginners. Here, you can build up layers and thus coverage step by step and correct very well.

A powder, such as our Invisible Finish Loose Powder, is also great for extending the wear of your look. The transparent powder sets your makeup long-lasting and gives your complexion a silky matte finish.

What is better for the skin: makeup or powder? Both product types have their advantages, and ultimately it depends on your personal preferences. In our Foundation Basics, we explain how to find the right foundation.

A primer can also meaningfully support your daily foundation routine. But what is the primer for? Makeup needs a good base on your skin to prepare it optimally for the application of your makeup. With our Glow Serum Primer, you can ensure that your makeup lasts long and does not settle into fine lines or pores.

If you are wondering "What is the best makeup for mature skin?", we can help you here. When it comes to makeup – as with facial care – it can be useful to rely on products with hyaluronic acid. Our Hyaluron Liquid Foundation contains, among other things, natural hyaluronic acid, which provides your skin with soothing moisture. It also has a silky-light texture, which can also help to reduce the emphasis on wrinkles. To create a good base for your makeup, we also recommend our Glow Serum Primer here. It makes the skin appear smoother and ensures that your foundation does not settle into fine lines and pores.

As for our eyelashes, they become brittle and fall out faster as we get older. Therefore, you should choose a mascara at an older age that also contains nourishing natural ingredients such as organic castor oil or arginine (e.g., our Lash to Impress Mascara). Both provide moisture and care for your lashes. As an additional treatment to further strengthen your lashes, we recommend our Lash Care Serum.

Are you looking for natural makeup for the eyes? With our diverse range from the Shop category Eye, such as mascara, Natural Beauty eyeshadow, eyeliner, or eyebrows, our Natural Beauty products create a sensational eye look.

Our mascara in Natural Beauty quality is free from synthetic ingredients but dermatologically and ophthalmologically tested.

In our range, there is the right mascara for every styling wish, whether you want to achieve high definition, volume, or length with your lashes. The texture, color, and especially the right mascara brush are crucial for the respective styling result! In our Mascara Brush Guide, we explain which brush helps you achieve your desired result and what you should pay attention to.

If you are looking for maximum definition and volume, we recommend our Black Obsidian Mascara in a modern glass bottle. For endless length and perfect definition, our High Lash Mascara with a slim precision brush is perfect. On the other hand, the Lash to Impress Mascara with its large hourglass brush provides ultra volume without clumping.

Do you want to find the right mascara and apply mascara correctly? Then our Mascara Guide is just right for you! In it, we explain how to do it properly and give you more practical beauty hacks regarding mascara.

Best used with a gentle make-up remover in Natural Beauty quality. For example, with our Soft Eye Make-up Remover. It has an especially gentle and eye-friendly formula, making it suitable for very sensitive skin. Or you can use our 2in1 Micellar Make-up Remover. Its effective micellar technology ensures make-up removal without residue in the water phase. The oil phase is particularly mild and gentle on your skin.

If you want to bring more color to your look and beautifully emphasize your eye color, you should go beyond the "basics" of mascara and rely on eyeshadow. With our eyeshadows, you can create any look – whether a subtle daytime look or a glamorous evening look.

Our Natural Beauty eyeshadows offer you a variety of colors that are easy to blend and long-lasting. The natural pigments provide intense colors that make your eyes shine. Their gentle formulas are perfect for sensitive skin and guarantee a comfortable feel. With the variety of natural eyeshadows from lavera Natural Beauty, it’s not easy to choose just one color. That’s why we offer you our Eyeshadow Color Guide to help you find the perfect eyeshadow color for you.

If you want several colors that are perfectly coordinated, try our Signature Colour Collections! These are two dreamy eyeshadow palettes in four delicate pastel shades (perfect for playful looks) or in four romantic brown and rose tones (ideal for glamorous looks). Our mono eyeshadows Signature Colour Eyeshadows come in nine exciting shades – there’s something for everyone!

To help beginners achieve natural makeup, we also have a guide where we explain how to apply eyeshadow correctly, the differences between matte, satin, and glitter eyeshadows, and many more beauty hacks for your eye makeup.

Many people wish for a Natural Beauty make-up with sun protection factor. We don’t offer such a product, but our Anti-UV Fluid SPF 30 is your ideal daily companion that immediately and reliably protects you from harmful UVA and UVB rays. Simply apply it every morning after your facial cleansing and skincare and before your make-up. Why daily sun protection is important for your skin health, you can read in our advisory article “Daily sun protection for your skin“.

Yes, lavera is truly Natural Beauty. Because a large part of our products is certified according to the strict NATRUE standard , which is one of the most demanding worldwide. Only our hair care series is certified according to the strict, independent COSMOS standard. lavera uses exclusively natural ingredients, mostly from organic farming, and avoids synthetic substances like parabens and silicones.

Receive lavera products regularly receive awards from ÖKO-TEST, confirming the high quality and sustainability of the products. This also applies to some of our products from the Make-up shop category. Check here to see which ones are currently included. We explain exactly what the test ratings "Good" and "Very Good" mean in this article.

Published on 18.09.2025