Sustainability & Commitment
We work with nature every day and want to preserve it – because it is the foundation of our Natural Beauty and our future. That is why we only produce certified Natural Beauty and manufacture it as ecologically and efficiently as possible.
Our actions follow sustainable principles
Our sustainability goals
True sustainability begins with conscious decisions
The six REs of sustainability
REduce
Less is more
REuse
Use multiple times
REcycle
Closing cycles
REfill
Refill instead of throwing away
REnewable
Renewable Energies
REnature
Restore nature
We take responsibility
People & Animals - Nature - Environment
Sustainability means responsibility for people & animals, nature, and the environment to us
For a greener future in Europe
Safe nature with lavera - Our plant and nature conservation projects
We have been working with nature for over 35 years and have made it our goal to preserve it.
With funds from the lavera forest project, we support environmental projects and owners in Europe who lack the resources for renaturation measures. We promote reforestation and the protection of forests, preserve ecologically valuable natural areas, support environmental education and research projects, and enable participatory activities in Germany, Austria, Switzerland, France, Italy, and Poland.
Outstandingly sustainable - Awards we are proud of
Awards & Honors
Independent jurors recognize the brand and company year after year: awards that confirm us as a sustainable, committed company behind the brand.
We don’t do things for awards. We do them because we believe in them. Because sustainability is not a trend for us, but our attitude. Because nature gives us everything – and we want to give something back. And because we develop effective Natural Beauty from nature for every care need. We are very pleased that this very attitude is recognized by independent jurors.
Award-winning. Again and again. For sustainability and research.
German Sustainability Award (Deutscher Nachhaltigkeitspreis - DNP)
We have been one of Germany's most sustainable companies for years. Because it is not enough for us to produce certified Natural Beauty. We follow a deep conviction and drive important transformations for people, nature, and the environment – because we want to preserve nature.
Laverana is once again a finalist for the German Sustainability Award (DNP) 2026. We are among the TOP 3 most sustainable companies in the body care sector in Germany. And two of our product innovations have been nominated in the categories "New Natural Beauty/NATURE" and "New Natural Beauty/Resources."
Over 10 years of recognition at Europe's largest sustainability award
Since 2016, the DNP has been supporting us and recognizing our determination and voluntary commitment with which we consistently advance sustainability.
2025
Products (Nature, Resources)
2x Nomination
2025
Cosmetics industry
Finalist
2024
Products for scientific performance
Finalist
2024
Germany's most sustainable companies
Nomination
2023
Cosmetics industry
Finalist
2022
Transformation field resources
VICTORY
2021
Transformation field Biodiversity
Finalist
2021
German Sustainability Award Design
Finalist
2020
Germany's most sustainable companies
Nomination
2019
Germany's most sustainable companies
Nomination
2016
Germany's most sustainable companies
Top 5
Each of these awards is a sign. That our holistic approach makes a difference. That Natural Beauty can do more. That business, science, nature, high tech, and responsibility belong together. And that together – with you, with nature, with every single product – we can make a difference.
“If you want to live sustainably, you can’t avoid Natural Beauty. For us, nature is the only true care and the better choice for skin and the environment.” - Thomas Haase, lavera founder and CEO
More awards
Brand of the Century
Life Terra Award 2024
Sustainable Beauty Award
Green Brand since 2012
For you and for the day after tomorrow
Product innovations
Since its founding, lavera has been a pioneer in the field of certified Natural Beauty.
Years ago, we invented mineral sun protection and established the Natural Beauty segment in retail with many market firsts. In addition, we are driving the introduction of solid shampoos and shower gels. Innovations are not an end in themselves for us but are guided by the wishes of our customers – and by our high standards for sustainability.
Product Highlights
Solid cosmetic products
Refill systems
Mineral sun protection
Silicone-free hair care
Since 1978: From outsider to brand of the century
Brand history - What we have always believed in
Since its founding in 1987, Managing Director Thomas Haase has made lavera one of the leading Natural Beauty brands. Our goal is to develop Natural Beauty for everyone while always generating the latest innovations.
