A great feeling, and certified.

For every single one of our products, we go through long and extensive test processes to gain various labels that guarantee transparency and give you confidence in what you're buying.

More about our certifications

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We don't use toxic ingredients

Most of us use various cosmetic products on a daily basis. When using conventional cosmetics, numerous substances of concern are absorbed into the bloodstream through the skin, so it's reassuring to know that all our ingredients are natural and therefore harmless. Most of our products are vegan and all of them are certified cruelty-free by PETA. See for yourself: Click here to discover all our ingredients and what they can do.

Go to our ingredients

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We use

plant-based ingredients, certified organic cultivation wherever possible

35 years of experience

Passion and enthusiasm

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We don't use*

Additives such as synthetic fragrances and preservatives

Genetically modified ingredients






Animal testing

* This list is based on the EU Cosmetics Regulation 

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Product innovations for you. 

And for the day after tomorrow.

lavera has been a pioneer in the field of certified natural cosmetics since its inception. To give you a few examples, we invented mineral sun protection years ago and we are also helping to drive the uptake of solid shampoos and shower gels. We do not see innovation as an end in itself, but rather as a response to the wishes of our customers and to our high sustainability standards. Solid cosmetic products save water during production and also CO2 during transport as they weigh less. 

The cardboard of the folding boxes used for our solid products is made from 100% recycled fibres.

The packaging of our solid products is at least 90% recycable

The Shampoo & Shower Box is made from 100% recycled material

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Winner of the German Sustainability Award 2023

Clear the stage: Laverana, the company behind the lavera Naturkosmetik brand, is the winner of the German Sustainability Award 2023 in the 'Resources' transformation category. We are delighted to have won Europe's most important sustainability award for environmental and social commitment.

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Sustainability and commitment

Protecting nature – our environment and the source of all our work – in a sustainable and holistic way is our top priority.

The future of our planet has been a key concern since the company was founded in 1987, and we intend to do everything in our power to keep our unique nature the way we found it for all future generations.

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Since 1987 - 
From underdog to brand of the century 2022

When chemical substances were still being hailed in the cosmetics industry, Thomas Haase began developing effective cosmetics on a natural basis. Undeterred, he simply produced himself what he could not find in the trade. In 1987, he founded lavera - and only 35 years later, lavera Naturkosmetik was awarded Brand of the Century. For us, this is not only a great recognition but also an incentive for the future.

More about the brand history

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